Rihanna: The Sweet Smell Of Success

Rihanna has proved herself to be far more than just a pop singer and party girl. As far as fashion and beauty goes- everything she touches turns to gold. Her first collaboration with Puma is hugely successful – her shoe collection, including creeper sneakers, sold out online in 35 minutes! She was SO smart to introduce her sports inspired fashion collections. Fashionistas these days want street wear – not couture, and Rihanna fills the bill. Her perfumes set sales records and her new Fenty Beauty launch was a triumph. What’s more, her shoes and clothing have enough panache to be sold in better stores like Neiman Marcus and Bergdorf Goodman.

(Above, Rihanna looks adorable introducing her cosmetics at Harvey Nichols)

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