Kim Kardashian and Kanye West are quietly obsessed with knocking Jay-Z andBeyonce off their pedestal and usurping their title as #1 Power Couple in Show Business. Kanye convinced Kim to bleach her hair blonde because he felt it would increase her international appeal. Despite the fact that Kim gave birth to North with MUCH fanfare in 2013, Beyonce still topped her as Most Searched Celebrity in 2013. So Kim is scheming to do whatever is necessary to generate more buzz than Beyonce – even though she can’t sing. In fact, it’s rumored that Kim is constantly checking to see if Beyonce is getting more internet hits than she is!