The Shah Rukh Khan – Alia Bhatt starrer Dear Zindagi has been in the news ever since its inception. While on one hand, the film boasts of a unique casting of Shah Rukh Khan and Alia Bhatt, on the other hand, major details about the film are not yet known. So far, the first look poster of the film has been ‘introduced’ to the readers alongwith a short videos in the form of Alia Bhatt, SRK’s full ‘Twitter conversation’ featuring Shah Rukh Khan and Alia Bhatt.
The latest scoop on the film is that it will not follow the ‘stereotypical’ route of the film for its publicity, courtesy Dear Zindagi’s uniquely devised marketing strategy. Speaking about the same, Dear Zindagi’s director Gauri Shinde said, “We have decided not to go the usually route in Dear Zindagi. We are releasing many smaller video units titled ‘Dear Zindagi Take 1… Take 2… Take 3 … Take 4 etc… I don’t know if it’s a new marketing strategy or not, but, it was Shah Rukh Khan’s suggestion that we invite the viewer bit by bit into the experience of Dear Zindagi. Yes, some people believe that the trailers should clearly tell people the story of the film. But, I believe that any promotion of a film should make viewers see the film to find out what it is all about”.