Actor Sidharth Malhotra stars in the brand’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign – for the first time ever. Drawing attention to the cruelty-free philosophy of MyGlamm, Sidharth Malhotra being the sport that he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.
On the work front, Sidharth Malhotra is currently shooting for Jabariya Jodi with Parineeti Chopra which is scheduled for May 17, 2019 release. He will also be starring Captain Vikram Batra biopic.
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