This article was last updated on April 16, 2022
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The very moment one talks of innovative marketing, Bollywood is one place which takes the cake. Many of the recent films that have been declared as blockbusters have one common thing in them, which is 'innovative marketing', so much so that it has become the call of the day.
The producers of to-be-released film Gangs Of Wasseypur have used 'marketing' in a very 'innovative' way for the promotion of the movie. For the first time ever, the marketing team has hired professional graffiti artistes from well known colleges like J.J. School of arts to do designs on outdoor walls in Mumbai. And their 'works' can be seen when one passes on the road from Mahim To Matunga, whereby they can see the beautiful graffiti designs made by the artistes. Similar grafitti designs have been painted in various other cities to promote the film.
If such methods of innovative marketing will add to the collections at the BO window is something that only time will tell.
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