This article was last updated on May 19, 2022
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After the user finds a clue, he/ she is given a hint about where one might find the next one. After one finds all the clues, the user needs to dial a phone number on which one can hear Aamir Khan talking to them. Commenting on the new route explored for Ghajini, Madhu Mantena, producer of Ghajini says, “Ghajini is a film with tremendous potential, and therefore we felt we owed it to the film to invest time and creativity in the marketing program. We strongly believe in giving each and every film the maximum attention possible to create a space in the audience’s minds that merely does not create awareness but instead goes a step further to ensure a ‘buy-in’ to the film by creating a sense of anticipation and excitement. To achieve this thrust, promoting the movie online was extremely important. And it is for all to see that the website has fabulously brought forth the interesting elements of the film, giving viewers a complete experience of the film without revealing the plot and simultaneously engaging the viewer.” Hungama has integrated elements in all the three initiatives. In the viral www.wallofsuspects.com, users can upload their own photograph or that of their friends, much like the Aamir Khan’s wall of suspects in the film. Once they have done so, they receive a code which is required to view the entire wall of suspects. What does this wall have? Find out yourself at www.rememberghajini.com.
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