This article was last updated on April 16, 2022
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Like cleaning out your closet or reorganizing your desk, it can be very therapeutic to refresh your social media feeds in the new year. Let’s start with Instagram, the app that you (probably) check more frequently than anything else on your phone.
Don’t worry about curating your own images all over again — save that task for your next road trip — and instead focus on what you see each morning. It’s easy: Take inventory of who you follow, ditch the accounts that you scroll over each day without a second thought, and replace them with pages that actually pause your thumbs and evoke the urge to screenshot, share, or save. We’ll even get you started.
The makeup world has exploded onto Instagram over the past few years, but not all accounts elicit the same wonder, inspiration, and excitement. Luckily, every single one ahead does just that — no matter what your aesthetic might be.
Some of the raddest makeup artists to follow on Instagram now, ahead.
Katie Jane Hughes
Hughes is a household name in the editorial world, with work appearing in the pages of magazines such as Elle, Harper’s Bazaar, and Glamour. The Hughes signature is all about glowing skin, emphasizing freckles and shine, and playing with fun pops of color or glitter on the eyelids and lips. We’re so obsessed with her work, we had to find out what’s inside her magical makeup bag.
@katiejanehughes
Robin Black
Black is the name behind the rapidly growing Instagram-born brand called Beauty Is Boring. Doubling as a professional photographer and makeup artist, Black’s Beauty Is Boring page is a stream of crazy-cool makeup inspiration you’d think you could only find in a magazine.
@beautyisboring_
Violette
The makeup artist (and Estée Lauder global beauty director) epitomizes chic, yet fun, makeup. The rest of her life follows suit: Recently we found out that she loves red wine, doesn’t get into contouring, and wears jeans most days — making her the most down to chill (and pop Champagne in a bathtub in Bed-Stuy) French girl ever. A single scroll through Violette’s Instagram will make you want to throw on a glitter shadow, crisp red lip, and get feathered bangs.
@violette_fr
Carola Gonzalez
Speaking of hanging out with some of the coolest makeup artists in the game… Have you ever wondered how Priyanka Chopra and Kerry Washington always look stunning at every single appearance? L.A.-based makeup artist Gonzalez has a lot to do with that — as does her kit, which she opened exclusively for us.
@carolagmakeup
Hung Vanngo
Vanngo’s page boasts 800,000 followers on Instagram. It makes sense, since he contours some of the biggest faces in Hollywood, like Karlie Kloss and Selena Gomez. Bonus: He posts rad editorials that will make bold looks (like yellow eyeshadow or feathers) seem wearable.
@hungvanngo
Celine Bernaerts
You can trust that Bernaerts is ahead of every big makeup trend you spot, from pastel pink shadow to Twiggy-esque falsies to pointillism.
@celine_bernaerts
Gabby Webb
If you’re into faux freckles and you take your makeup and hair inspiration in tandem, give this Australian makeup and hair pro a follow.
@gabbywebbmakeup
Pat McGrath
Deemed one of the best makeup artists of our generation, McGrath paints the faces of celebrity clients and designer runway models — making her Instagram the rough equivalent of flipping through the pages of Vogue.
@patmcgrathreal
Lottie S
As Ruby Rose’s go-to makeup artist, Lottie gives makeup an edge, while still making every look deliver soft (and sometimes sparkly).
@lotstar
Vincent Oquendo
Oquendo calls himself a “professional illusionist” on his Instagram bio, which makes sense as he turns celebs out for the red carpet. Think: Hailee Steinfeld, Paris Jackson, and Laura Harrier.
@makeupvincent
Patrick Ta
Ta (somehow) always hits the mark with his makeup, landing many Hollywood red carpet mainstays on the best beauty lists. With perfectly-lit closeups of Gigi Hadid, Jenna Dewan Tatum, and Olivia Munn, his Instagram is nothing short of droll-worthy.
@patrickta
Nikki Wolff
Wolff is a London-based makeup artist that frequently posts images of models with softly-buffed glowing skin. Translation: Get ready to rethink how much effort you put into blending your highlighter.
@nikki_makeup
Sir John
He’s Beyonce’s makeup artist, need we say more?
@sirjohnofficial
Lisa Eldridge
If you’ve fallen in too deep in the Youtube makeup blogosphere, chances are one of Eldridge’s makeup tutorials has popped up on your Recommended For You sidebar. If you haven’t been acquainted with the British MUA, her Instagram page is an engaging grid of celebrity magazine covers, quick video tutorials, and artistic flat-lays.
@lisaeldridgemakeup
Jenn Streicher
Jenn is one-third of the talented sister act that is the Streicher Sisters. As the makeup artist in the family — her sisters, Ashley and Kristie, do hair and brows — Jenn was the brains behind the Mandy Moore’s fuchsia lip moment that lit up the 2017 Emmy’s red carpet.
@jennstreicher
Mary Phillips
What do Chrissy Teigen, J.Lo, Kendall Jenner, and Bella Hadid have in common? They trust Phillips with their glam. Luckily, she posts a ton of inspiring shots on her IG page.
@1maryphillips
Liz Castellanos
We know that Olivia Culpo is a pro at doing her own makeup and taking on-point selfies — but when she needs an extra hand she calls on Castellanos, who posts incredible BTS shots of her work to the ‘gram.
@makeupbyliz
Sheika Daley
While we can appreciate a subdued, all-natural makeup look, sometimes we want a little glam in our lives (and our Instagram feeds). Daley delivers just that — and on the likes of Nicki Minaj and Zendaya no less.
@officialsheiks
Charlotte Tilbury
Like McGrath, Charlotte Tilbury is another big name in the makeup industry. She has her own beauty line, is a contributing beauty editor for British Vogue, and has an Instagram feed chock-full of dld Hollywood-inspired makeup looks.
@ctilburymakeup
Fiona Stiles
Stiles keeps it real with pics of her family or her dog in a sweater, but more often then not, she shows killer makeup work on her A-list celeb clients, like Gabby Union and Lily Collins.
@fionastiles
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