Rebranding reflects changes at Balmoral Multicultural Marketing

From Left: Xu Wei, Deputy Counsel General of the People’s Republic of China in Toronto, Hon Michael Chan, Minister of Citizenship, Immigration and International Trade, CCG President Shirley Sun, Balmoral President Sharifa Khan, Reza Moridi, Minister of Research and Innovation & Minister of Training, Colleges and Universities and MPP Han Dong.

From Left: Xu Wei, Deputy Counsel General of the People’s Republic of China in Toronto, Hon Michael Chan, Minister of Citizenship, Immigration and International Trade, CCG President Shirley Sun, Balmoral President Sharifa Khan, Reza Moridi, Minister of Research and Innovation & Minister of Training, Colleges and Universities and MPP Han Dong.

Toronto, Ont. – Over 100 dignitaries, clients and friends came together to celebrate the rebranding and office warming party of Canada’s leading multicultural marketing agency, Balmoral Multicultural Marketing.

Balmoral hosted a cocktail party at their new office located in the heart of downtown on June 7. Balmoral announced the rebranding to reflect its expanded mission to be more cutting edge, adding new lenses on the market and expertise to its social marketing resources. To enhance their expansion, Balmoral has partnered with Cross Communication Group (CCG), a leading digital advertising agency in China. CCG has 600 employees across five cities in China – Shanghai, Beijing, Guangzhou, Chongqing and Hong Kong. 

“The timing was right, an expanded tech-savvy cadre of professionals, focused on digital marketing and social media opportunities afforded us new larger premises at Toronto’s Atrium on Bay complex,” says President Sharifa Khan.

Dignitaries included Hon Michael Chan, Minister of Citizenship, Immigration and International Trade, Reza Moridi, Minister of Research and Innovation & Minister of Training, Colleges and Universities, MPP Han Dong and Xu Wei, Deputy Counsel General of the People’s Republic of China in Toronto.

“I would like to offer my heartfelt congratulations to Sharifa Khan on twenty-eight successful years of Balmoral Marketing, connecting industries and government with the diverse communities in Ontario and across Canada and on its expansion,” said Michael Chan at the occasion. “I wish you all the best.”

Balmoral Multicultural Marketing is a Canada’s leading full-service multicultural marketing and advertising agency. The agency is celebrating 28 years in serving clients across a broad spectrum of categories in the corporate and government sectors. For more information visit: www.balmoralmkt.com

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