This article was last updated on April 16, 2022
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If you’re as beauty obsessed as we are, chances are you know your local Ulta and Sephora inside and out. Sure, you may even have enough product to fill an entire IKEA Alex drawer (I’m raising my hand right now), but the itch to find newness remains an ever-present one.
We love our favorite mainstream beauty brands — but we also love working indie picks into the mix, too. Plus, a lot of the top, lesser-known products create a different result than the go-to’s currently in your makeup bag.
Ready to welcome a few indie picks to your beauty crew? Ahead, check out eight of our favorite mainstay products — and the indie formulas that you’ll love just as much.
If you like Glossier’s Generation G lip color…
Glossier Generation G Lipstick in Crush, $18, available at Glossier.
You’ll love…
When we first saw this lipstick on, we were shocked at the gorgeous finish. It’s sheer, yet vibrant — with a killer, on-trend sheen. Think of it as a shiner version of Generation G. (Yes, you probably need both in your life.) Plus, it is packed with rose hip, green tea, and grape seed oil.
Kosås Lipstick in Fringe, $28, available at Kosas Cosmetics.
If you like Benefit’s Watt’s Up Highlighter…
Benefit Watt’s Up! Highlighter, $30, available at Sephora.
You’ll love…
RMS’ original Living Luminizer is beloved by pretty much every editor and model in the industry — and for good reason. It creates a beautiful, healthy glow that isn’t super shimmery.
The brand’s newest highlighter, Magic Luminizer, provides the same dewy sheen, but veers more Champagne than icy white — making it a great addition to anyone’s highlighter wardrobe.
RMS Magic Luminizer, $38, available at RMS Beauty.
If you like Kat Von D’s Tattoo Liner…
Kat Von D Tattoo Liner, $19, available at Sephora.
You’ll love…
When it comes to indie, eco-chic makeup, it’s rare to find a liquid liner that holds its own against the best of the best. ( Man, we love Kat Von D’s formula.)
This new offering from W3ll People, however, totally delivers. The ink-black liquid glides onto lids with intense color payoff, then sets to a budge-proof finish. There’s one caveat though — unlike most liquid liners, this one take a good 20 second to fully set.
W3ll People Expressionist Liquid Liner, $17.99, available at W3ll People.
If you like NARS Laguna…
NARS Laguna Bronzer, $39, available at NARS.
You’ll love…
This talc-free bronzer smells amazing, thanks to its cocoa powder-laced formula. Olfactory indulgences aside, it’s also an incredible product for contouring and bronzing. Not only does it contain a bevy of ingredients you can pronounce (rice powder and argan oil, to name just two) but it blends incredibly well on the skin.
Han Skin Care Cosmetics, $16, available at Credo Beauty.
If you like Urban Decay’s Primer Potion…
Urban Decay Eyeshadow Primer Potion, $20 $10, available at Urban Decay.
You’ll love…
Eyelid primer is a non-negotiable item in our makeup bag — and one that always need replenishment. Why? Not only does it help improve the longevity of any liner or shadow we layer on, it can make them appear more vibrant, too.
This one, which is a new addition to Alima Pure’s lineup, is the latest we have in rotation. It’s easy-to-apply and keeps our shadows looking fresh all day. Simply squeeze a pea-sized amount onto your fingers and tap it onto clean, dry eyelids.
Alima Pure Eye Primer, $26, available at Alima Pure.
If you like Laura Mercier’s Tinted Moisturizer…
Laura Mercier Tinted Moisturizer, $44, available at Sephora.
You’ll love…
This tinted moisturizer is another new W3ll People find that seriously impressed us. The reality is, many more-natural formulas lack pigment, but this one has buildable coverage that tones down discoloration and minor blemishes. Plus, its intensely hydrating thanks to the shea butter and broccoli seed oil.
The only downside? It only comes in three shades. We have out fingers crossed the brand expands its range soon.
W3ll People Bio Tint Multi-Action Moisturizer, $28.99, available at W3ll People.
If you like Stila’s Convertible Color …
Stila Cosmetics Convertible Color, $25, available at Stila Cosmetics.
You’ll love…
This blendable formula applies just the right amount of color to the lips and cheeks, while also moisturizing them with a formula rich in shea and cocoa butters.
100% Pure Fruit Pigmented Lip & Cheek Tint in Peach Glow, $25, available at 100% Pure.
If you like MAC Cremesheen Lipstick…
MAC Cremesheen Lipstick in Dozen Carnations, $17, available at MAC.
You’ll Love…
Think of Ilia’s uniquely-formulated Lip Conditioners as the matte cousin of M.A.C.’s creamy mainstay. They deliver a shine-free finish, yet contain a slew of oils to hydrate the lips — plus they come in a whopping 15 buildable shades. So whether you’re looking for a bright crimson hue, or a pale nude, there’s something in the brand’s lineup for you.
Ilia Tinted Lip Conditioner in Jump, $26, available at Ilia.
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