Think retail is dead? Leave it to Christian Siriano to bring it back to life. With a new concept store on West 54th Street in New York City, the designer is bringing his beloved glamorous and inclusive eye IRL — and it goes above and beyond what you might even imagine.
Upon walking up the first carpeted steps to the townhouse — a 1920s property that was once the office of Cary Grant — customers enter a pinkified, glammed-up world where gowns and heels are the norm. Welcome to The Curated NYC. This new interactive shopping experience accounts for every puzzle piece required for a store to survive in today’s climate, from pink carpet and velvet couches to must-have clothes and accessories to a vegetarian rooftop café by Alicia Silverstone (yes, seriously — it opens next week).
At Tuesday’s opening night celebration, celebrities, press, family, and friends of the brand made sure to strike a pose on The Curated’s blush-pink stairs to kick off the location tag with some enviable selfies. Here’s a few to encourage more from where that came from.
Is this what they call heaven?
New summer hotspot: found.
Champagne in hand, always.
A dress fit for a princess. Or Leslie Jones.
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