We use clothing to express ourselves, but sometimes, it’s what we wear below the surface that makes us feel most powerful. This week, UnderHER World is taking down the taboo of lingerie through personal stories, shoppable roundups, and a closer look at what lies underneath.
In a positive turn, we’ve all begun to care more and more about where our clothing is coming from. From demanding sustainable practices from our favorite fast fashion brands to seeing luxury houses publicly announce their commitment towards forging an eco-friendly path, the spotlight on green fashion has hit its stride. But, what about our under-clothing? The lingerie and intimates we wear shouldn’t just be an afterthought — both in design and in sustainability. If we’re starting to hold our clothes to higher social and economic standards, the same should go for what we wear beneath it all. And if you’re just starting your sustainable-shopping journey, intimates are the perfect place to start.
Fortunately, there’s a fresh crop of cute (and sexy!) undies brands out there that are checking off all the boxes, without sacrificing style. And platforms like Instagram are making it easier to discover them one after the next. Because if there’s anything we don’t want looking like an afterthought, it’s the pieces we’re trying to sport during sexy-times. Inserting a brief pause here to add a reminder that lingerie isn’t only for other people. Your partner or significant other may benefit from it, but at the end of the day, the best lingerie is chosen for yourself. And part of feeling good in it is feeling good about where it’s coming from.
Indulge in the sustainable-chic picks ahead so you can look good and feel good (in more ways than just one…).
Hara The Label
If you’re looking for that flattering, feeling-myself set that you can’t help but take a selfie in, look no further. Hara’s simple pairings are almost too good to cover up, plus they’re ethically made with bamboo fabrics and natural dye.
You know it. You love it. You might as well stock up on undies, too (and we hear the bra is exceptionally comfortable).
A sustainable line with the fashion-crowd stamp of approval? That’s Baserange. Think pink velvets and layerable pieces that are just as much part of your wardrobe as your favorite basics.
Yet another label made for the ‘gram, Pansy makes its pieces in California with U.S.-grown organic cotton. Comfy-meets-photogenic is the name of the game, and this brand’s on-trend color palette is to die for.
With sheer details, contrast trims, and unique prints and fabrics, this Made-in-USA underwear brand looks and feels anything but ordinary.
For the Victoria’s Secret loyalist looking to make a change, Naja maintains that sexy-factor while also remaining eco-friendly.
Aside from making a point to sustainably and ethically produce its products, Hesperios is in the process of replacing plastic in all shipments and providing its factories with an alternative material. The ultimate goal is to eliminate plastic from its shop and café as well, and the brand is almost there.
The Nude Label
Produced in a family factory in Valencia, Spain, The Nude Label goes for a second-skin feel you can live in day in and day out.
Looking for any bra you won’t want to rip off as soon as you walk in your front door? Enter Brook There. Search no further for comfortable, minimal, organic-cotton pieces that’ll become your new go-to’s.
Click HERE to read more from Refinery29