Paris Fashion Week: CHANEL Grocery Store Chic Fall 2014

This article was last updated on April 16, 2022

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Leave it to Karl to transform the magnificent Grand Palais into something so seemingly ordinary as a grocery store for a fashion show. But when all of the groceries, shopping carts and baskets bear the iconic CHANEL logo, the “store” and the fashion show become anything but ordinary. As someone who’s fairly obsessed with all things whimsical and kitsch, I would’ve been all over those CHANEL-branded goodies. After the show, the luckyattendees were allowed to loot peruse the quirky “store” offerings, and the luckiest ones walked away with CHANEL Spaghetti, door mats, rubber gloves, Tweed Cola, and lots more. Best grocery store ever?!

The Fall 2014 collection itself was appropriately fun, what with “Lait de Coco” bags, colourfulouterwear, tweed sunglasses, and pop-art faux (?) fur bags – all of it covetable, but definitely not for those that prefer their fashion nice and serious. The people that would be most into this collection are the ones that can appreciate a bit of humour in their daily dressing…so needless to say, I was really INTO.IT!

Photo Credits: Daily Mail and Instagram

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