Publish content that others will interact with. Make it fun and interesting! Also, design your page for your users. Facebook lets you add a larger picture, known as a profile picture, as well as a smaller version of the same image to your fan page.
Keep content short and interesting. Time is important online, so keep your postings brief and make sure they contain valuable information. Be innovative, but don’t overcomplicate things. Users are used to the traditional navigational structure of Facebook, so be careful not to complicate their experience.
Have a consistent voice. This standard marketing practice applies to social media as well. It’s good to have a personality, but be sure to maintain a consistent tone appropriate for your fans (see earlier articles). For example, a doctor may want to be conservative, while a night club would probably turn off fans if they used a conservative tone.
Schedule your publications – Fans prefer consistency. People don’t need to hear from you every day; in fact, if they hear from you too often they might remove your fan page from their list. It’s good to share breaking news, but otherwise, create a schedule and pace the delivery of your content.
Continually evaluate and adjust your efforts. Facebook has a tool called "Page Insights" that can help you identify who your fans are, where they live and the posts that create the most interest. Leverage this information to improve the way you communicate with fans.
Integrate Facebook with your company website. Facebook provides tools that make it easy for you to do this. Currently Facebook lets businesses share Facebook content or post a Page Badge on their websites, allows users to add a fan box to their Facebook pages and can even automatically post your Facebook status updates to Twitter.
Next week we`ll take a look at the benefits of Twitter and your business eventually leading to how to integrate all 3 tools to cover the whole spectrum of Social networking options to your advantage.
About the author: Sanju Ganglani
With over 7 years of experience with 3 of the largest hardware and software Fortune 500 companies, Sanju Ganglani is the president of gang&lani productions, Mississauga based custom marketing services company specializing in brand management, web marketing, event management and revenue generation planning. Sanju is also the co-founder of brand & land, where candidates and companies are assisted with building their brands and equipped with the tools to be successful with employment and client acquisitions.