Universal Music Group (UMG), the world’s leading music company, and Desi Hits! (www.desihits.com) The world’s premier east/west fusion entertainment platform have signed award-winning Bollywood actress Priyanka Chopra to a worldwide recording agreement.
As part of this global deal, Priyanka will release her highly anticipated debut album in North America with Desi Hits through Interscope Records and internationally on Island Records UK. She is being managed by Troy Carter, CEO of Atom Factory, who also manages Lady Gaga.
Priyanka is the first major international signing for the Desi Hits label, which was founded by Anjula Acharia-Bath in partnership with UMG in 2010 as the preeminent home for highly creative artists with Indian/South Asian roots. Ms. Acharia-Bath is the chief executive of fusion multi platform media company Desi Hits, and flew to India last summer with UMG UK chief executive David Joseph to scout Chopra.
“Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic. It’s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,” said Anjula Acharia-Bath, CEO of Desi Hits.
"Pop music has always had a love affair with Indian culture and with Priyankas unique talent and experience we have the opportunities to push the boundaries of popular culture," said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "I feel this is an amazing opportunity for all of us.”
“Bollywood has had Priyanka to itself for too long,” commented David Joseph, Chairman and Chief Executive of Universal Music UK. “She has exceptional talent and we look forward to launching her recording career around the world.”
Chopra is currently in the studio writing and recording her debut pop album, which will be sung in English.
"It has been a long cherished dream which is finally coming true", said Priyanka Chopra about her music debut. "I am truly excited to have an opportunity to present my musical dimension on a world platform. I am privileged to be a part of the Universal Music - Desi Hits family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey.”
"We believe wholeheartedly in Priyanka's talent, drive, and creative vision," stated Anthony Saleh, Executive Vice President and General Manager of Atom Factory. *"We are confident in Priyanka's ability to redefine pop music on her own terms."
Her music debut will add another dimension to this actor, humanitarian, green crusader and brand ambassador. Priyanka Chopra, one of the most recognized talents in Indian cinema, is a recipient of the prestigious Indian National Film Awards amongst many others. She is acknowledged as one of the most versatile actors with many path-breaking performances. Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green Ambassador of a nationwide environment awareness campaign in India.
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