Jsin Music Video Launches on Youtube

Toronto rock artist jsin’s first music video (the song "Inside" from the album ‘Born’) – directed and produced by M.A.G. – will now be available for viewing by the general public on jsin’s youtube channel. The music video premiered April 9 at the ReelWorld Film Festival in Toronto.

“Inside”, the third song the album, is direct in its message “…you know I want to get Inside”, and though the sexual connotation is strong, an element of delicacy is personified by jsin’s unique vocals. The video illustrates this lust through jsin’s insistence that his object of desire, played by Montreal actress Laurence Trepanier, is to be his for the night.

"Working with jsin reminds me of what rock is supposed to be – balls, swagger, and honesty. You can hear the grit in the music and feel it when he performs." said jsin’s producer, Vikas Kohli of Fatlabs.

If there were ever an artist who thrives off the fringes of musical definition, it is jsin. Although his primary influences are known to be derived from musical genres that would typically fall under the Rock category, there is a strong undertone of ambiguity that pervades his music. Produced by Vikas Kohli of Fat Labs, the Montreal/Toronto native’s debut album titled Born takes you through a smorgasbord of heavy riffs, electrifying melodies, and vocals that are reminiscent of a young Axl Rose; all of this, wrapped up in a package that has undertones of Rock, Electronica, Pop and Trip Hop. The album is anything but typical millennium rock, yet it manages to stay clear of the overused mashup label. You get the immediate sense that jsin is not your everyday rock musician, but more of a shape-shifting messenger; a true artiste as the French would say. And, for an artist who only decided to pursue his musical dreams less than three years ago, jsin’s stage presence paints a deceiving picture. His smooth snake-like movement across the floor is reminiscent of a Jim Morrisson, while his connection with the audience is a throwback to the early days of Guns n’ Roses.

jsin has appeared on TV, radio, and print – namely Bollywood Boulevard, Rogers Daytime TV, ANOKHI Magazine, South Asian Living Magazine, and CBC’s Masala Mix. jsin’s song "Something to Say" was licensed for Channel MTB’s Fontana’s 4x Relay. jsin has also performed at many of Toronto’s finest venues, including Tattoo Rock Parlour, Yonge and Dundas Square, Exhibition Place, Opera House and Jeff Healey’s Roadhouse. jsin also performed at Revival as part of Canadian Music Week (CMW).

http://www.youtube.com/user/jsinisrockmusic#p/a/u/0/wgYn7eG33pc