Canadian based entertainment brand management company, DECOSTA (www.decostainc.com) launches 2012 with the first-ever official Jacksons website, TheJacksons.com, supporting the company’s takeover of all licensing and marketing affairs for the legendary group.
The new site will perform as an official source for fans around the world, providing access to authentic and rare information relating to the Jacksons, and brothers Jackie, Marlon, Tito, Randy, Jermaine and Michael Jackson. DECOSTA is also The Jacksons and The Jackson 5’s exclusive brand licensing representative. TheJacksons.com will be home to exclusive content such as tour dates, philanthropic initiatives, photos, high definition video clips, concerts, never before seen Jackson family footage, memorabilia and much more.
TheJacksons.com has unique features including an historical timeline of how The Jacksons have impacted pop culture over the past 40 years. The timeline has an interactive archive of rare material including first time television appearances and concert pictures.
“We are thrilled to be working with DECOSTA on our first official website,” says Tito Jackson. “It’s a chance for fans, young and old, to learn about the Jacksons and more importantly, it’s the first time our fans can have a one-on-one connection to our family. Everything you see on here will be directly from us, the Jackson family.”
“Working with The Jacksons is a great honor, and truly something special,” says Jesse DeCosta, President and Founder of DECOSTA. “We believe that TheJacksons.com will serve as a source of authentic, factual and exciting information, dispelling the many myths about the family. We’re thrilled to bring this to fans around world. The site showcases the many exciting events that the Jacksons have brought to pop culture and gives potential licensees a place to learn the deep value of the brand.”
Established in Toronto, Canada with offices in Los Angeles, DECOSTA brings over 15 years of official brand management and licensing experience with a roster of notable clientele including Will Smith, Jamie Foxx, Robin Thicke, Willow Smith, Deborah Cox, Kevin James, Jordan Knight and more.
For DECOSTA, keeping fans engaged with compelling content, and respecting the artist, is the key to the company’s quiet success in Hollywood. The agency’s vast resources include creative experience in film, television, music, video games, corporate marketing, and new media. DECOSTA helps extend the marketability of artists, entertainment brands, and lifestyle properties, developing new creative and business opportunities with a global network of licensing partners.
“The web is an ‘always on’ channel, with real-time access to anything you want,” says Jesse DeCosta, “With avenues of social media such as Twitter and Facebook, DECOSTA utilizes the web to connect audiences with clients brands, and build relationships. All brands are a click away, and brand owners need to manage the interactions and communication online, or face irrelevance. The experience you provide through your web content is what creates loyalty. Our team’s focus is on that experience, which leads to the growth of a very valuable, desired brand.”
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