By Stephen Pate – Almost immediately after the iTunes download of The Bootleg Series Vol. 11 The Basement Tapes, the Apple Bob Dylan Bootleg Companion App was updated for the new release.
The Bootleg App is free but it was a major marketing ploy for Sony on Bootleg 10. Industry chatter said the app drove cd and download sales double expectations. The Bootleg 10 App covered 36 of 54 songs on the release.
See: The Bob Dylan Bootleg Companion App Covers The Basement Tapes
For Bootleg 11, Sony tightened the purse strings with only coverage of 10 of 138 songs.
This is the second cheap shot this year from Dylan Inc and Sony. For 2 months they advertised The Lyrics Since 1962 with a fancy slipcase. On the day the $150 book shipped, Dylan Inc changed the description to remove the book’s slipcase. I wrote Sony asking for an explanation or fix. No word yet.
By Stephen Pate, NJN Network