CUPW and Canada Post to deliver pension and welfare cheques

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9,000 postal workers have volunteered to deliver over 2 million cheques this month. “Going back to work to deal with the cheques may be difficult under the circumstances,” said CUPW National President Denis Lemelin. “But our members understand that our dispute is with Canada Post and the government, not with pensioners and people on low incomes. Postal workers will deliver.”

The union started their protest with a series of rotating strikes. Canada Post, citing mounting losses due to this work stoppage, locked out the employees. At the moment, the federal government is tabling legislation to force the workers back to work.

The CUPW’s web site is listing a number of demonstrations slated for Monday, June 20.

Documents listed below

* CUPW media release – Jun 20/2011

* Canada Post: advertisement for ePost – Jun 17/2011

* Click here to see a PDF of the ad

CUPW – June 20/2011

Media Release

Postal workers are delivering pension and social assistance cheques today in spite of being locked-out by Canada Post and legislated back-to-work by the government. Federal back-to-work legislation is expected to be introduced today or tomorrow.

“Going back to work to deal with the cheques may be difficult under the circumstances,” said CUPW National President Denis Lemelin. “But our members understand that our dispute is with Canada Post and the government, not with pensioners and people on low incomes. Postal workers will deliver.”

Lemelin said the union has been processing and delivering pension and social assistance cheques during postal disputes for at least three decades.

The union has a signed agreement with Canada Post to handle the cheques in the event of a strike or lock out. The agreement is a union initiative. It means close to 9000 postal workers are processing and delivering over 2 million cheques this month. CUPW members are not paid for delivering the cheques, but receive an honorarium of $50.

“Quite a few of our members donate the $50 honorarium to charity. We don’t do this for the money. We do it because it’s the right thing to do,” said Lemelin.

Canada Post – June 17/2011

epost Ad Campaign – Offering a Simpler Bill Management Solution For Inconvenienced Canada Post Customers

On Saturday June 18 and Sunday June 19, Canada Post will publish full-colour ads in 19 Canadian newspapers, promoting epost as the ideal solution to receive, pay, and manage bills.

In doing so, Canada Post recognizes the inconvenience that Canadians have had to endure as a result of the current labour situation. In addition to keeping you informed on the state of negotiations with the Canadian Union of Postal Workers (CUPW), by promoting epost, we wish to inform our customers that Canada Post offers an alternative way for Canadian businesses and consumers to stay connected at all times.

This is in the spirit of many recent promotional campaigns launched by billers, such as phone, cable, and power companies, and credit card issuers, leveraging the current labour situation to convince Canadians to switch to electronic direct billing solutions.

In the full page ad, headlined “An Important Message To Canada Post Customers”, Canada Post apologizes “for the inconvenience being caused by the current postal disruption.”

The ad acknowledges that Canadians are increasingly being solicited to sign up to receive their bills electronically. Consumers have to go to several different websites and maintain passwords, which many find both confusing and time-consuming.

The ad positions epost as an alternative to multiple individual online relationships with billers. It is centered on epost’s unique proposition of combining biller relationships into a single online destination, using the simple tag line: “one password, one login – your bills all in one place”.

With epost, consumers are less likely to forget to pay a bill and incur late charges.

The ad urges Canadians to get their free epost online mailbox at epost.ca.

The ad will appear in either Saturday or Sunday editions of 19 Canadian newspapers, including the Globe & Mail, the Toronto Star, and Montreal’s La Presse, with combined circulations of over 3.3 million copies.

This ad complements a number of marketing and advertising activities, such as an email campaign that reached over 400,000 epost users, front-page visibility on canadapost.ca, banner advertising on high-profile online media, and truck signage.

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