B.C. Announces Liquor Policy Changes to Even the Playing Field

This article was last updated on April 16, 2022

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According to an announcement made by Attorney General, Suzanne Anton, on Wednesday, provincial liquor stores will be slated to open on Sundays and sell refrigerated products starting from April 1, 2015, onwards. At the same time, grocery stores will also be allowed to begin selling liquor through the store-within-a-store model.

In addition to that, all liquor retailers will be allowed to purchase their products from the B.C. Liquor Distribution Branch at a common, wholesale price. According to Anton, the last step would create a more level playing field for both private and public retailers. Anton alleged that through these new measures, the government aims to hopefully offer greater consumer choice, convenience and fair wholesale pricing across the industry. Anton mentioned in a statement that “underpinning many of our liquor changes … is the concept that government needs to get out of the way and leave more to market forces,” adding that “it is our expectation that, starting April 2015, these changes will create a more competitive market for retailers.”

In her remarks, a Chinatown resident Bettina Lee alleged that she usually shops at provincial liquor stores except for Sundays, since she then has no other option but to visit the nearby private liquor retailers. She said that “it’s an extra trip to come down here from where I live in Chinatown but at the same time, if they’re going to be selling cold liquor and the price is better? Plus, the taxes go into the coffers for the province so it benefits us all.”

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