On Sunday, November 28, 2010, elections will be held to the Parliament of the Autonomous Community of Catalonia in Spain. In order to drum up voter support, the youth wing of the Socialist Party of Catalonia has produced a 51 second video commercial that entails a novel look at the pleasure of voting. As reported on YouTube:
In the video the young woman gets increasingly excited and simulates an orgasm while she puts her voting slip in the ballot box.
Both Socialist and opposition politicians have attacked the campaign video but the Socialist Party of Catalonia ‘s leader, Jose Montilla, who is standing for re-election, said, "If it encourages people to vote, it’s a good thing".
The leader of the conservative opposition Popular Party of Catalonia, Alicia Sanchez-Camacho, said the video was an "attack on the dignity of women".
The health minister, Leire Pajin, who is a Socialist, called on all parties to show respect for women and to act responsibly.
The Socialist equality minister, Bibiana Aido, said of the video: "If it was true, electoral participation would go up greatly, but I think we are dealing with a misleading advert."
A spokesman for the conservative CiU party, Josep Antoni Duran Lleida, said that the "crude" video would damage participation.
The leader of the Green coalition in Catalonia, Joan Herrera, said it would be "very difficult to reach orgasm voting for any of the candidates, myself included".
It is not the first controversial video to be brought out by a Catalan party ahead of the 28 November elections.
On Tuesday, the opposition Popular Party withdrew a web game which allowed participants to shoot illegal immigrants and pro-independence Catalans.
Gee, I had heard that sex sells but now it seems that sex votes.:-)
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Wikipedia: Socialists’ Party of Catalonia
Wikipedia: Catalonian parliamentary election, 2010