NBA goes to India

The North American National Basketball Association (NBA) has agreed multiyear broadcasting deals in India with media companies Multi Screen Media (MSM), majority-owned by Sony, and Taj Television.

The new agreement means a record numbers of games will be broadcast in the country, where ESPN STAR Sports used to be the league’s broadcaster under a contract expired after last season.
"Their local expertise will help connect the NBA to its growing fan base in India," said NBA international chief Heidi Ueberroth about the two new partners.

Taj Television will broadcast two live games per week on its Ten Sports channel, as well as the all-star game and playoffs, including the finals.

MSM will show two live games per week on its English-language movie channel PIX, as well as some playoffs.

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