England World Cup bid boosted as Umbro joins in

April 16, 2022 Vijay Setlur Soccer 0

This article was last updated on April 16, 2022

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Troubled England bid to host the FIFA World Cup in 2018 or 2022 has announce apparel brand Umbro as its official partner.

Umbro, thought to be paying 1 million pounds according to UK newspaper The Telegraph, marked the announcement with the launch of a video viral campaign called “I’m In”

“Umbro has a long standing relationship with The FA and it is a pleasure to be supporting the England 2018 team in their bid for the 2018 World Cup,” said Martin Prothero, Umbro senior vice president of football.

Additional 250,000 pound partnership deals are expected to be signed with travel company Thomas Cook, clothing manufacturer Paul Smith, and automaker Jaguar Land Rover.

Source: SoccerExBusinessDaily

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