Soccer News & Notes, October 5, 2010

EA SPORTS’ "FIFA SOCCER 11" BECOMES FASTEST-SELLING SPORTS GAME EVER
By Eric Fisher, Staff Writer, SportsBusiness Journal

EA Sports’ "FIFA Soccer 11" Becomes Fastest-Selling Sports Video Game Ever

EA Sports said today it sold more than 2.6 million copies of "FIFA Soccer 11" in the first week of release following its Sept. 28 launch in North America and Oct. 1 launch in Europe, making it the fastest-selling sports video game ever. The total translates to more than $150M in gross retail receipts, and beats last year’s sales initial pace by 29%. Already having supplanted "Madden NFL" as EA Sports’ biggest-selling title on a global basis, this year’s version of "FIFA Soccer" has benefited further by broad critical acclaim.

Electronic Arts stock also jumped 5.1% in early trading and was trading at $17.82 at presstime.

Source: www.sportsbusinessdaily.com

REAL MADRID, BARCELONA OFFER TO SHARE TV REVENUES WITH OTHER CLUBS

La Liga clubs Real Madrid and Barcelona presented a proposal to other first division teams about "how to divide broadcast money from 2014." The two clubs get "about half" of the league’s US$719M annual domestic broadcast income "by negotiating contracts individually." Today’s proposal comes after 27 other clubs in April asked the government to address the "extraordinary imbalance." Another meeting between La Liga and the two clubs is scheduled for Oct. 22 (BLOOMBERG NEWS, 10/5).

Source: www.sportsbusinessdaily.com

The USA Bid Committee today announced that Fox Sports Media Group Chair & CEO David Hill has accepted an invitation to join the organization’s BOD as it vies for the ’18 or ’22 FIFA World Cup (Fox Sports).

Source: www.sportsbusinessdaily.com

UEFA sets out EURO schedules
Tuesday, October 5, 2010 – 09:14

The match schedule for EURO 2012 in Poland and Ukraine has been approved by the UEFA Executive Committee, ending fears that some cities would not be ready to host matches during the finals. In Poland, Wroclaw, Poznan, Gdansk, Warsaw will host at least three group stage matches each, as will Kharkiv, Lviv, Donetsk and Kyiv in Ukraine. The final will be held in Kyiv on July 1.

The Executive Committee also approved an amendment to the UEFA Europa League for the 2012-15 cycle, starting from season 2012/13, giving direct access to the UEFA Europa League group stage for the Cup winners of the six top-ranked associations.

Slovenia and Slovakia were appointed as hosts for the UEFA European Under-17 Championships 2012 and 2013 respectively. Estonia and Lithuania were approved as hosts for the UEFA European Under-19 Championship final rounds in 2012 and 2013 respectively.

The host for the UEFA European Women’s Championship in 2013 was confirmed as Sweden, and the number of teams at the final tournament maintained at 12. Finally, the hosts for the UEFA European Women’s Under-19 Championship final rounds in 2012 and 2013 will be Turkey and Wales respectively.

Source: SoccerEx Business Daily

MILLER LITE RETURNS AS SPONSOR OF CONCACAF GOLD CUP
NEW YORK (Tuesday, October 5, 2010) – CONCACAF today announced that Miller Lite will return as the exclusive malt beverage sponsor of the 2011 CONCACAF Gold Cup.

Miller Lite previously sponsored the 2007 and 2009 edition of the Gold Cup, which will be celebrating its twentieth anniversary this summer. The brand will support the competition through television advertising and digital programming, as well as a variety of retail point-of-sale and merchandising materials.

The Gold Cup, which will be played June 5-25, is a 12-team competition that crowns the region’s top national team. The 2011 final will be played Rose Bowl in Pasadena, CA with the winner qualifying to the 2013 FIFA Confederations Cup as CONCACAF’s representative.

“To succeed with Latino consumers, you need to have an ongoing commitment to soccer, not just every four years,” said Grant Leech, Miller Lite vice president of marketing. “We’ve been telling beer drinkers to “man up” and order a light beer with great taste. We decided to follow our own advice and ‘man up’ when it comes to Miller Lite’s involvement with soccer.”

The Miller Lite sponsorship includes rights to use the Gold Cup logo in national and local advertising and marketing materials, as well as packaging; consumer promotion; signage and video features at tournament games; and inclusion in all of the tournament’s promotional marketing.

We are very excited to have Miller Lite on board once again.” said CONCACAF Deputy General Secretary Italo Zanzi. “We are confident that their involvement will make the 2011 Gold Cup even better and serve as a foundation for a fruitful long-term partnership."

Source: CONCACAF.com

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