“Tourism is an increasingly important industry that supports small businesses in every region of our country and keeps thousands of Canadians employed,” said the Prime Minister. “Our Economic Action Plan makes several major investments to strengthen this vital sector. The next step is to improve the coordination of our efforts and better sell Canada as a tourist destination for both domestic and international visitors.”
The Prime Minister and Minister of State for Tourism and Small Business Diane Ablonczy used their meeting with industry leaders to announce that the Federal Government is taking the next step towards a new Federal Tourism Strategy that seeks to broaden access to, and awareness of, Canadian tourist attractions.
“Serving as Prime Minister has granted me the privilege of visiting every corner of our country and seeing, first hand, the incredible hospitality, cultural institutions and natural splendor that Canada has to offer,” said the Prime Minister. “As Canadians, we must set aside our modesty and do all we can to sell the amazing tourist experiences that exist in our own backyard. By working together, we will build a tourism industry that employs thousands more people and showcases the very best of Canada to the world.”