PSA Campaign aimed at Multicultural Communities unveiled

In an effort to bring a pluralistic and inclusive message to a range of Canada’s ethnic communities, the Canadian Race Relations Foundation (CRRF) has versioned three 30-second television spots into eight languages.

“This is an important initiative for us,” says Ayman Al-Yassini, Executive Director of the Canadian Race Relations Foundation which commissioned the ads, “the message of inclusiveness is aimed at all communities in Canada, a country where diversity is part of our national identity. ”

The spots, based on the CRRF’s successful See people for who they really are: Unite Against Racism Campaign are versioned into Cantonese, Italian, Mandarin, Polish, Portuguese, Spanish, Tamil and Urdu.

“The impact of making key anti-racism messages available to multilingual audiences is an important step towards building an inclusive and accepting Canadian society,” says Madeline Ziniak, National Vice President of Rogers OMNI Television, which has fully funded the production of the PSAs. “OMNI is privileged to contribute, participate and make a difference in these aspirations.”

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