Rogers Customers Score With Live Anywhere, Anytime Access to CBC’s coverage of the 2010 FIFA World Cup(TM) On Demand, Online and On Mobile

Exclusively for customers, Rogers Communications Inc. today announced it will offer three ways to watch CBC’s coverage of the 2010 FIFA World CupTM as it happens and in replay. Rogers will carry all 64 matches, many of which will be broadcast during the Canadian workday, through Rogers On Demand Online, Rogers On Demand in HD and Rogers On Demand Mobile.

Together with international soccer superstar and legend, Eusebio, Rogers today celebrated daytime live-streaming of the 2010 FIFA World CupTM for customers all over Canada. All matches will be broadcast in English and a variety will be available in French, Spanish and Italian. With nearly two-thirds of tournament matches broadcast live from South Africa during the Canadian workday, Rogers On Demand Online will ensure Rogers customers don’t have to miss even a second of play.

"When I played in the FIFA World CupTM, the only way to catch the match live was to be there or plan your life around being near a TV set. Now soccer fans can watch virtually anywhere they want," says Eusebio. "I am excited to be in Canada to celebrate new ways to share the sport with Canadian fans and Rogers customers."

"Rogers customers are passionate about soccer and for the first time, fans can watch full matches and highlights online, on demand and on mobile – virtually whenever and wherever they want to enjoy the game," says John Boynton, Executive Vice President, Marketing, Rogers Communications Inc. "With live and replay coverage of all 64 matches in English, French, Spanish and Italian, we’re confident all of our customers won’t have to miss a moment of the 2010 FIFA World CupTM."

Rogers customers have access to all of CBC’s coverage of the 2010 FIFA World CupTM in conjunction with Radio-Canada, digital channel bold, CBCSports.ca and Radio-Canada.ca, as well as Telelatino Network (TLN) broadcasts of all matches in Italian and Spanish.

Rogers’ full line-up of 2010 FIFA World CupTM offerings include:

Free, live-streaming and catch up of the tournament broadcast by CBC in English with a variety of matches available in French, Spanish and Italian, plus scores, schedules, game highlights, team and player previews and more available to Rogers customers on Rogers On Demand Online.

Catch up and replay every second of tournament action available on Rogers On Demand, channel 100 in both high definition and standard definition in English with a variety of matches
available in French, Spanish and Italian, included with all Rogers Cable TV subscriptions.

All matches available for 30 days following their original broadcast on Rogers On Demand Online and Rogers On Demand.

The FIFA World CupTM Destination WAP portal, featuring ringtones and wallpapers, schedules and SMS alert packages, available free to all Rogers Wireless customers. Also customers can download the Rogers on Demand Mobile application to catch full live matches, highlights, and more available on Apple iPhoneTM BlackBerry® and AndroidTM devices. Customers can text SOCCER to 555 to gain access to the download portal. Rogers Wireless customers can sign up for Rogers On Demand Mobile for $5/month. Downloadable 2010 FIFA World CupTM content is available for a $10 one-time charge.

Real time updates on customers’ favourite teams in English, Italian and Spanish on Facebook and Twitter at www.facebook.com/rogersondemandonline and http://www.twitter.com/RODO_wc2010

Rogers customers can sign up at www.rogersondemand.com for Rogers On Demand Online, Canada’s one-stop web destination for on demand access to live content and a vast video library of prime time, daytime and specialty TV, movies, sports and music videos. Available to all Rogers Digital Cable, Rogers Wireless, Rogers Home Phone and Rogers Hi-Speed Internet customers, Rogers On Demand Online now offers even more programming including live sporting events, concerts and new web-exclusive content as well as new social tools for commenting, creating playlists and sharing. Rogers Digital Cable customers can also join to watch many of the same subscription-based specialty channels online as they have through their television accounts.

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