This article was last updated on April 16, 2022
Canada: 
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Miami Ad School Toronto presents our latest Industry Hero, Dean McBeth of CP+B Boulder – the man who led the wildly successful Old Spice Response campaign.
Join us on Monday, November 7 at 6pm, as Dean talks to us about brand engagement with tribes (aka people!), generating word-of-mouth, the shared interests with the brands we work on, and how to craft ideas to connect with them.
SCHEDULE:
6:00pm: Doors open
6:00pm – 7:00pm: Networking + Appetizers
7:00pm – 8:00pm: Dean McBeth on “How Ads Should Connect with Tribes” + Q/A
8:00pm – 9:00pm: Networking
Source: Whats on Toronto original article at Screw Social Media: How Ads Should Connect with People
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