Michael Ignatieff’s cross Canada tour optics and body language

This article was last updated on May 19, 2022

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If you haven’t checked out the new spread on the Liberal Party site, I suggest you do. Okay, so you’re heading out for an all important tour of the country, with the primary goal of reinvigorating the Liberal brand, bringing excitement and traction. With that in mind, one has to wonder who exactly thought it a good idea to advertise Ignatieff’s trip with a sidebar photo of an visibly irritated man, who looks like he’d rather be eating a bag of rusty nails, than listening to Ignatieff. What splendid optics, which leaves me wondering if there was an internal competition to find the LEAST attractive imagery imaginable. I suppose the kicker, the rest of the crowd looks like they are waiting for a colonoscopy.

Just oozes exciting and compelling, something you want to attend, doesn’t it? All aboard!

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