Oye! Music :: Local South Asians
Category: Local South Asians
Published on Tuesday, 22 June 2010 12:50
Written by Rohan Sheth
Raghav’s ‘So Much’ is living up to its name and getting so much attention. Signed to Canadian label Cordova Bay, Raghav is getting airplay on major Canadian airwaves, shooting up the charts and is about to treat the desi audience to an exciting remix of the track.
One of the most influential radio personalities and icons in the neoDesi community today - Nihal will premiere the Desi remix to ‘So Much’ on his BBC Radio One show on Tuesday night show on June 22nd which airs at midnight GMT.
The Desi version of the track features bhangra superstar H-Dhami who sings an electro-pop Punjanbi verse. Raghav, who has worked with mainstream sensations Labrinth and Kardinall Officalll says, “H is a young fresh talent who represents his genre to the max. He exemplifies a cool, fresh sound for this generation.”
“So Much” has jumped into the top 40 of Canada’s most popular radio stations. Kiss 92.5, Hot 89.9, Virgin 99.9, Z103.5, Hot 93.5, Vibe 98.5, 90.3 Amp Radio and 91.5 The Beat have all been spinning the track extensively.
As ‘So Much’ continues to gain mainstream popularity, fans can expect the official video to release in the next weeks.
Listen in to Nihal’s show for the exclusive premier of Raghav’s ‘So Much’ featuring H-Dhami at: http://www.bbc.co.uk/radioone/nihal
‘So Much’ is available on iTunes in America and Canada.
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