She has just delivered her fourth blockbuster, and it's just a 10-minute film which turns all the jokes on her IQ-level on their head.
The film conceptualized by the very talented quartet of youngsters who call themselves All India Bakchod (AIB) and directed by Shakun Batra (the director of the Kareena-Imran Khan rom-com Ekk Main Aur Ekk Tu) shows the very spirited actress visiting a brain-enhancement institution after emerging poorly in the IQ department on the Koffee With Karan show
What ensues is a hilarious intelligently executed skit on Alia Bhatt turning from 'Dolce & Gabana' to 'Wisdom & Shabana'….or some such.
Alia Bhatt says she did the video for a lark. "I thought it would be really cool. So I did it."
Director Shakun Batra says, "The AIB concept was so funny. I just couldn't resist getting into it. Everyone was in it to have fun. It was such a joy to work with Alia. She is dynamite!"
Rohan Joshi of AIB who also plays a stellar role in the film says, "At AIB we're always looking at doing something fun. We've known Alia from before and worked with her on some stuff, so we knew her to be a naturally sporting person. So after the Koffee With Karan fiasco happened we saw all the jokes coming up about her on Facebook. One day we -Tanmay Bhat, Gursimran Khamba, Ashish Sakya and me-just suddenly had this idea about a sketch involving Alia in response to all these jokes about her IQ level. So we called her up and told her the idea. She being a super-sporting rockstar laughed and said, 'Let's do it!'That's it."
Rohan who is dating Alia's sister Shaheen, says he didn't have a tough time convincing Alia's family to be part of the short-film.
"Everyone including her family, Karan Johar, Arjun Kapoor, Parineeti Chopra just had to understand the concept and they were convinced to be on board. All of them straightaway with no reservations said yes. Ditto with her family."