This article was last updated on April 16, 2022
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Urban Outfitters has long been the hipster’s one-stop shop for potentially inflammatory tees, Mary Janes, and Lana Del Rey records. What you might not know the store for is its rapidly growing beauty section full of really cool, really hard-to-find products.
There’s Nyx, Lime Crime, Herbivore, plus a whole bunch of brands you haven’t heard of, but will want as soon as you see what they look like, and plenty of the products fit a tight budget. Are you ready to bookmark another beauty site alongside your Sephora and Ulta browser tabs? Then click through the slides ahead to see our absolute favorite beauty buys to pick up while you’re shopping for that tabletop foosball game.
Every pro out there swears this cream is the ideal base for makeup. It leaves skin soft and hydrated with a dewy — not greasy — finish.
EmbryoLisse Small 24-Hour Miracle Cream, $16, available at Urban Outfitters.
Blottings papers are the OG oil fighters, but it’s worth setting them aside to try this oil-absorbing sponge which sops up shine and doesn’t remove foundation and concealer in the process.
Beautyblender Blotterazzi, $20, available at Urban Outfitters.
Beauty features director Megan McIntyre calls this one of her skin-care staples and doesn’t start her morning routine without it.
Plant Rice & Clean Gentle Facial Cleanser, $24, available at Urban Outfitters.
You’ve never seen beauty quite like this before. Check out our Beauty Innovator Awards for the smartest, funkiest, most fresh to death products of the year.
Trouble sleeping? Sink into a tub with this honey-and-patchouli-scented cube and you’ll be in blissful relaxation mode in minutes.
Jane Rx Bath Cube, $10, available at Urban Outfitters.
This liquid lipstick is strikingly bright and long-lasting.
Touch In Sol Go Extreme High Definition Lip Lacquer in Sol Red, $18, available at Urban Outfitters.
Celeb brow artist Kelley Baker says that the most important — and first — step to perfect brows is highlighter. This one is perfect for beginners because it has both a matte and shimmery side, so you can decide what works for you.
Anastasia Beverly Hills Brow Dualty, $23, available at Urban Outfitters.
Finding the perfect red lipstick can be quite the challenge. But we think we’ve found a strong contender. This brick-red hue fully covers in one swipe and lasts through wine, dinner, and dessert.
Milk Makeup Lip Color in New Whip, $22, available at Urban Outfitters.
Holiday parties call for drama. (Well, maybe not the office holiday party…) These falsies fit the bill.
Nyx Wicked False Lashes, $6, available at Urban Outfitters.
It can be hard to remember to take your vitamins. Make it easier while traveling or at work with these to-go packets that will deliver strong hair and radiant skin.
Hum Nutrition Runway Ready Vitamin Pack, $35, available at Urban Outfitters.
Astrology enthusiasts will flip for this sudsy sponge for your sign.
Spongelle Zodiac Body Wash-Infused Buffer Sponge, $16, available at Urban Outfitters.
It’s the season for berries and brick reds, but we’re still reaching for the your-lips-but-better shades, too.
Obsessive Compulsive Cosmetics Lip Tar: Neutrals, $16, available at Urban Outfitters.
If clumps are your biggest annoyance, you need this skinny brush. With fewer bristles, you’re able to get as close to the roots as possible and space out every last lash.
Eyeko Skinny Brush Mascara, $20, available at Urban Outfitters.
Swap out your standard polish for something that would make a unicorn proud.
UO Sparkle Collection Nail Polish in Electric Orchid, $5, available at Urban Outfitters.
This balm works on your lips, cuticles, elbows, heels, knees…everywhere.
Cosmos Everywhere Salve, $22, available at Urban Outfitters.
This leave-in spray doesn’t weigh down strands — no matter how much you spritz in or what your texture is.
Briogeo Rosarco Milk Reparative Leave-In Conditioning Spray, $20, available at Urban Outfitters.
Multitaskers will swoon over these sticks that double as blush and lip color.
Nudestix Nude Lip + Cheek Kit, $24, available at Urban Outfitters.
Purple shampoo is to blondes what water is to plants.
Eleven Australia Keep My Colour Blonde Shampoo, $19, available at Urban Outfitters.
We’ve raved about the aromatherapy rollerball that puts us to sleep, but conversely, this one offers the boost of energy we need at 8 a.m.
Vitruvi Aromatherapy Oil in Wake, $38, available at Urban Outfitters.
Masking on a Sunday night? This plush headband will keep your blowout intact.
Missha Spa Headband, $5, available at Urban Outfitters.
Don’t feel like chatting with your roommate? Slap on these lip gels, which make talking very difficult, to send the message and get a soft, plump pout.
The Face Shop Cherry Cherry Lip Gel Patch, $5, available at Urban Outfitters.
If you’re concerned with trends, metallic liquid lipsticks are so in.
Lime Crime Metallic Velvetine Matte Lipstick, $20, available at Urban Outfitters.
Candles can make any beauty treatment feel like a spa getaway. Light this one before you apply your nightly mask and breathe in the musky, deep aroma of incense and amber.
Gormand Candle in Oud Sahara, $14, available at Urban Outfitters.
Blemishes are no match for this drying lotion. The cult-favorite makes red spots disappear within a day, but be warned: It is, as the name suggests, drying, so go easy with it.
Mario Badescu Drying Lotion, $17, available at Urban Outfitters.
If you have puffy eyes, try this mask which cools them while blacking-out the room.
Milk Makeup Sleep Mask + Cooling Insert Set, $15, available at Urban Outfitters.
And you thought tweezers couldn’t possibly be sexy…
Tweezerman Classic Slant Tweezer in Gold, $23, available at Urban Outfitters.
This rose lip conditioner smells so good, you might just lick all of it off. If you don’t, you’ll be left with the softest pout.
Herbivore Botanicals Coco Rose Lip Conditioner, $22, available at Urban Outfitters.
Acne-prone skin has nothing on this gentle, charcoal cleanser. (But it also works for sensitive and normal skin, too.)
Yes To Tomatoes Detoxifying Charcoal Cleanser, $10, available at Urban Outfitters.
Dress up your ponytail with these velvet scrunchies. Bonus points if you make it a side pony.
UO Velvet Hair Scrunchy Set, $12, available at Urban Outfitters.
If you’re into witchy ingredients, mugwort is said to lend a hand in lucid dreaming — and deliver clear skin.
Manefit Beauty Planner Sheet Mask in Mugwort Pore Care, $3, available at Urban Outfitters.
Forget translucent glitter liners. This one is made with a black base so every line is vibrant. We say, coat your whole lid.
Stila Magnificent Metals Foil Finish Eye Liner, $25, available at Urban Outfitters.
Cleaning makeup brushes is a chore, but a glove makes it a bit more bearable.
Sigma Beauty 2X Sigma Spa Brush Cleaning Glove, $39, available at Urban Outfitters.
You’ll be surprised by how perfectly these sheer, Twizzler-shaped lipsticks go on.
Anna Sui Lipstick V, $30, available at Urban Outfitters.
This four-piece balm set tells winter you’re not messing around.
Smith’s Rose Bud Tin Set, $16, available at Urban Outfitters.
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