This article was last updated on April 16, 2022
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With the current recession in the film industry, all hopes are now pinned on Aditya Chopra’s Befikre and Nitish Tiwari’s Dangal to bail the film industry out of the current crisis. According to unofficial figures made available from three multiplex chains the producers Yash Raj Films and Aamir Khan Productions have individually secured 3000-4000 screens for both the films.
Says a personnel from a multiplex, “Both Befikre and Dangal are solo releases. They’ve both secured a maximum number of screens in every multiplex theatre and the theatres are liable to play the two films in a minimum number of screens as per contract. We will happily do it. There is a huge anticipation for both films. The footfalls for recent films like Rock On 2 and Kahaani 2 have been miserably low.”
Trade analyst Atul Mohan feels Rock On 2 and Kahaani 2 would have met the woeful same fate even without the demon of demonetization hovering over the box office. “ I doubt these films would have worked even without the financial pressure because the content of these films have not been appreciated much ….Demonetization is used as an excuse whenever a film does bad at the BO but nobody will admit that the content was bad. The only sense the makers of these films showed was that they didn’t release it widely; otherwise the losses would have been higher. Going by the press note of Adi we think Befikre should turn the tide. In today’s age of upgraded everything if a big maker admits that he has rebooted himself is a big thing otherwise we have witnessed downfall of many makers who have refused to move with the times and trends. We all know Adi is a great filmmaker of our times and also a smart businessman hence he has made a film for today’s audience and releasing strategically for target audience. Let’s see how today’s gen welcomes Adi Version 2.0.1”
Producer Rakesh Roshan feels Dangal would turn the tide for the film industry. “Aamir Khan is a very intelligent actor. He knows what works with the audience. If Dangal does a business of 250-300 crore rupees as expected then we can definitely look forward to a better 2017 than 2016.”
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