Last month, the celebrity publicist had suggested in the media that the upcoming season of India’s biggest reality show “could target generation next to expand its fan-base to children and teens.”
“If this happens, then Bigg Boss might be able to change its late night timings and come in a prime time slot along with megastar Salman Khan interacting with children and youth,” Dale had said.
Speaking to the media yesterday, Salman Khan almost echoed, “This season will connect with the whole family. There will be more tasks and games this time. We have moved into the prime time slot of 9 pm.”
For the record, Dale Bhagwagar has handled the media affairs for some of the most controversial Bollywood celebrities including Shilpa Shetty during Big Brother, and Bigg Boss contestants Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Vindu Dara Singh, Zulfi Syed, Ashmit Patel and Amar Upadhyay, from time to time.
It can be noted that earlier superstars like Hrithik Roshan, Shah Rukh Khan and Aamir Khan have successfully changed gears to attract kids and teens with films like Koi… Mil Gaya, Dhoom, Zindagi Na Milegi Dobara, Krrish, Don, Ra.One, Dil Chahta Hai, Rang De Basanti, Taare Zameen Par and 3 Idiots.
Let’s see if Bigg Boss can manage the same trick and reap similar benefits!