Ad agencies refuse association with Inkaar

In Bollywood today, the filmmakers are always on a look out for subjects that no one has touched upon, but which exist in the society. One such topic is that of sexual harassment at the workplace, which exactly is the subject of Sudhir Mishra's forthcoming film Inkaar. The film stars Arjun Rampal with Chitrangda Singh.

And since the film has been shot in advertising agencies across Mumbai, especially in Leo Burnett and Grey Worldwide to showcase advertising office as is, Sudhir was planning to give a thank you slate to both the agencies for providing the location. But post the film's trailers, pat came the reply from both the agencies that they don't want any branding or reference of their agency in film. The spokesperson of Inkaar says, "We have shot extensively in advertising agencies. However, story can be set in any environment. And it deals with sexual dynamics in an office. We would speak to agencies as this is our way of saying thank you."

However, apparently the fear that any reference would mean that their agency is somehow directly or indirectly linked to the film is being assumed as the reason for agencies to refuse any kind of association with the film.

Article written by staff at Bollywood Hungama. Read more

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