Bhumi Pednekar’s Climate Warrior advocacy initiative has been putting the environment at the forefront while raising awareness and helping people understand how they can lead more climate-friendly lives. And this Earth Day, Bhumi has taken it to the next level, with a novel way for individuals to contribute to significant environmental conservation in a simple and practical way, while also seeing their tangible impact.
Joining hands with preloved thrifting store Dolce Vee (from the social enterprise platform SaltScout), Bhumi has launched the Dolce Vee Environmental Footprint Calculator. For the first time, when you buy a piece of preloved clothing, you will also be able to see the estimated water and carbon savings associated with it. And numbers are real.
For instance, the most recent pair of jeans they processed saves an estimated 1826 litres of water, which is about as much as a person drinks in a year, and an estimated 4 kg of carbon dioxide or equivalent greenhouse gases, which is roughly equivalent to driving a car for 23 km – all from buying that single pair preloved over newly manufactured!
Bhumi is leading by example. She will go live on her social media platform for an interactive session to give her fans a live demo of how the calculator works, and fans will be able to send in information on their clothing for a live on-the-spot assessment of the Water and Carbon statistics associated with their own pieces! What's more, Bhumi will be wearing a preloved piece during the session herself!
Bhumi's Climate Warrior initiative had an organic synergy with Dolce Vee, as a brand focused on sustainability. Founder Komal Hiranandani says, "Bhumi's commitment towards environmental conservation is genuine and untiring. We couldn't be prouder to work with her for this launch. She is a true leader in showing us how we can come together to take steps – both big and small – to protect nature, and is constantly seeking to lead the way forward."
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