The USP of this film is that Ameesha is playing a double role for the first time in her career. Talking about her role, she said that, in this film she plays two diametrically opposite characters. When asked about her 'twin role' as an actor as well as a producer, she said that while the production house is Kuunal Goomer's brainchild, it was him who coaxed her to set up a company with him.
While on his part, Kuunal said that Ameesha and he started with the production house with an aim to make good films. He added that as far as the cast and crew of Desi Magic is concerned, the film has not just Don 2's writer Amit Mehta but also marks the debut of DJ Aqeel as music composer. In addition to all this, Sanjay Gadhvi has been made in charge of overseeing the dialogue and the screenplay.
Besides Ameesha Patel, Desi Magic stars Zayed Khan, Sahil Shroff, Randhir Kapoor, Lillete Dubey and Ravi Kishan.