Ship Of Theseus to go digital only

The film Ship Of Theseus that has been the creating quite a bit of buzz these days in the industry, has been globetrotting at various films festival and has been received very well by audiences. In fact, the film has got huge acclaim by everyone who watched it. Interestingly, the film even moved Kiran Rao so deeply that she came on board to present the film and to ensure it gets a theatrical release and a wider audience gets a chance to see the film.

Though the film, on one hand, is making waves because of its content, on the other, the promotional strategy being used is an online driven.

If that wasn't enough, the film which launched an online voting system (whereby the film will be screened on demand based on the number of votes received) recently held a first of its kind online press meet. The marketing and ad spends for the film is essentially focused on the online platform.

Even director Anand, who himself is very active on social media platforms, is sure the film's core audience is essentially online and hence they have been stressing on conducting marketing initiatives extensively online. Anand has been tutoring Kiran on the internet and social media. He, in fact, has been coaxing her to join Facebook and twitter.

Article written by staff at Bollywood Hungama. Read more

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