Chennai Express, which officially releases today, had special previews last night in many parts of India. However, the unique aspect about Chennai Express' paid previews was that, where certain big films have 3-4 shows in previews, Chennai Express had nearly 10-12 shows on Thursday night at major multiplex chains.
As expected, the collections of paid previews of Chennai Express have been huge with the film collecting Rs. 6.75 cr nett (India). With this, the film beats the highest paid record of Rs. 2.7 cr that was held by 3 Idiots till now.
As today is a public holiday in India, it made sense to have maximum paid previews in multiplexes to pull crowd to the cinemas. What remains to be seen now is whether Chennai Express goes on to break other BO records.
Article written by staff at Bollywood Hungama. Read more
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