"Akshay is mighty excited about the film and is going all out to ensure that it is a super success. He has aggressive plans for promoting the film and once he is back from his holidays in the coming week, he would be further going all out," informs a source.
While he started the year on a high with Special 26 turning out to be a good success, Once Upon Ay Time In Mumbaai Dobaara which Akshay believed would be an even bigger success, couldn't quite cover the distance. However with Boss, he has laid down the expectations loud and clear which is to plan the entire campaign well enough to ensure large audience for the film.
Akshay has a personal reason attached to Boss as well. Since the film has a strong father-son-brother bonding angle to it, he is reminded of the relationship that he shared with his father.
An insider adds, "This is the reason why he is so attached to the song 'Pitaah' in the film. Though the soundtrack comprises of a couple of chartbuster songs as well as a romantic number, it is 'Pitaah' which is closest to his heart. He plans to give the song a special release."