The clock is ticking. Less than 50 days remain now for the release of Salman Khan's Jai Ho and with Eros stepping in as co-producers on the film with Sohail Khan, the promotional activities are all set to kick-start today. Though it is a norm to be releasing the First Look poster of a film way in advance and the theatrical promo at least two months before the release date, the holdup period for Jai Ho has been pretty much akin to Salman teasing his diehard fan base that has been waiting rather impatiently for months now.
"It was understandable since the idea here is to make less as more. The First Look poster too was kept on hold for a while before being unveiled earlier this week," a source quips, "Perhaps this is Salman's own way of creating curiosity around the film since it has been talking for itself all this while."
The good news is that today, First Look of the film would be out. The venue is Chandan theatre, Mumbai, where Salman would be interacting with his fans. Also, even though January 24 (release date of the film) seems just round the corner, the interim time period is being considered good enough for the film to create maximum impact in the shortest time possible.
Says Sunil Lulla, Managing Director, Eros International Media Ltd., "Audiences are in for a treat with their favourite star springing a surprise with this unusually themed film. We are excited about this collaboration with Sohail for Jai Ho which promises to be high on entertainment."
Sohail Khan added, "We have worked closely with Eros in the past on the film Partner and I'm looking forward to extending this successful partnership with Jai Ho."
As for audiences, they are pretty much waiting with bated breath to see what does Salman have in the offering here once the promo goes online all over.