The multi-talented Shilpa Shetty is leaving no stone unturned as far as her latest business venture 'Satyug Gold' is concerned. After having captured Mumbai, this Shetty girl, along with her husband Raj Kundra, traveled to Pune to launch her store in Laxmi Bazar. Dressed in an elegant Pankaj Nidhi Anarkali, Shilpa jetted off in style in a private charter to travel to Pune for the store launch.
Talking about the venture, Shilpa said, "Gold has an intrinsic place in our lives both in terms of auspiciousness and value. It is an integral part of our every occasion and we buy this precious metal all through the year. Now every Indian can realize his or her dreams, because with Satyug Gold, the golden times are back. Satyug gold assures 999 (24 kt) pure gold to all its customers at the best possible price. Satyug will launch with 7 stores first and we aim to have a store in every major city by the end of this year."
On the other hand, Raj said, "Satyug in Hinduism is the 'Yuga or Era of Truth', when humanity was governed by Gods, and every manifestation or work was close to the purest ideal and rooted in goodness. This era was also referred to as the 'Golden Age'. Where a commitment was a commitment and was honored at any cost. That is exactly what our philosophy is at Satyug Gold".