This article was last updated on April 16, 2022
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Highlighting the most discussed issues with its witty ads, Amul this time turns its attention towards Bollywood once again. Currently, making it big in the world of cinema is the screen adaptation of Chetan Bhagat's novel 2 States starring Arjun Kapoor and Alia Bhatt and this seems to be the new topic of interest for the brand.
The ad featuring the contrasting cultures of the North and South, maintaining the essence of the film, has caricatures of the characters in the film. Keeping the story in mind, the tagline of the ad has been cleverly worded as '2 Tastes, one love. Amul, A Loaf Story!'
Article written by staff at Bollywood Hungama. Read more
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