We can hardly expect Shah Rukh Khan to stay away from promotions. From Facebook, Twitter to Google offices to multiplexes, the team of Happy New Year ensures that their presence is felt through newspapers, television, digital, every platform that is exposed to public. And now, the target is multiplexes.
The team of this upcoming Farah Khan directorial have come up with ads which make the theatre viewing audience aware of the do's and don'ts in a theatre. A popular multiplex chain has started featuring commercials in association with the Happy New Year team on maintaining cleanliness within the premises, respecting the national anthem and keeping the phones on silent.
On the other hand, representing the nature of a typical audience is Sonu Sood. The actor is seen talking on the phone constantly as a song is being featured and once again, Shah Rukh Khan enters to make him understand the need of keeping the phone on silent and to not disturb the others around us.
Similarly, the actors also ask the audiences to respect the national anthem by asking them to stand up in respect as they are 'Indiawalle'.
Produced by Red Chillies Entertainment, Happy New Year also stars Deepika Padukone, Vivaan Shah, Jackie Shroff, Dino Morea among others. The film is slated to release on October 24.