Overload has managed to surpass expectations yet again with the release of their soulful balled ‘Nimmi Nimmi’ which is supported by a powerful video showing a life of a materialistic man who is lavishly living life in royalty but still misses his forlorn lover. With the release of ‘Nimmi Nimmi’, Overload has made its presence known once again.
Farhad Humayun directed the video for ‘Nimmi Nimmi‘ himself and has proved his technical strong side and imaginative insights. There are some exquisite technical shots (one of two eagles soaring in the sky and some that very well utilize the smoke coming from a cigarette).
Focusing primarily on the video, Humayun has done a good job with the artistic. The mood is dark and the video is mostly monochrome with pops of color here and there (such as his yellow Porsche sports car and his estranged lover’s maroon pout). The song is fairly catchy with touching lyrics and funky bass vibes. The groovy beats that constitute Overload’s signature style is maintained with great sanctity.
Overload has put a lot of thought into this video. Symbolism can be spotted if you look hard enough. At one point, Humayun and his ex-lover are tugging at opposite ends of a cloth indicating a power struggle. Could that be the reason for their resentment? The video leaves you in wonderment.
The critics have a different point of view as they are considering this video as a repetitive attempt and are not so perfect.Humayun’s lip-syncing could have been better.
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