Just recently, Bollywood Hungama had reported about Alia Bhatt being signed up as the brand ambassador of Cadbury's Perk. Today, we bring you the official announcement of the same.
Keeping in tune with the slogan of the brand, i.e. 'Jiyo Lightum Light', the brand has now devised a TVC which will see Alia enjoying a Perk bar with her girlfriend. The first bite of the chocolate sparks her naughty side and she goes on to play an innocent prank on two men in the vicinity. Speaking about her experience working on this campaign, Alia said, "I am super excited to be the face of Perk, it's a brand that reflects my own playful personality. When the Mondelez India team told me about the new brand campaign I could not wait to get on-board and as expected, I had a really fun time shooting for the TVC. Perk is all about enjoying the lighter moments of life and my character in the TVC brings this to life. It was quite refreshing for me to honestly just be myself on the shoot day light hearted and perky".