Talvar is already creating plenty of buzz due to its subject and the makers have decided to go one step ahead and host special screenings of the film across India before its release.
The idea is to show the film to media bigwigs and influencers across the country. Based on the controversial Aarushi Talwar murder case, the film will be first screened in Delhi, particularly in Noida, where the murder took place. After that, it will be shown in cities such as Mumbai, Patna, Chandigarh, Jaipur, Lucknow, Indore, etc., as well as many other small towns.
The makers are confident of the product, and are resorting to the word-of-mouth tool to market the movie. Generally, as is observed, producers are reluctant to host their film’s screening close to the release date. However, the makers of Talvar think otherwise, since they are hosting the special screenings days before the film’s release.
The movie, directed by Meghna Gulzar, and produced by Vishal Bhardwaj and Junglee Pictures, will release on October 2. Actors Irrfan Khan, Konkona Sensharma and Neeraj Kabi play the lead roles.