Farhan Akhtar and Ritesh Sidhwani were planning to launch a web series soon.
Now, the duo is ready to introduce multiple shows on the Internet. “Two-three shows will be ready for launch by June-July. We’re ready [with the concepts of] six-seven different shows at the moment,” says Ritesh, adding that these webisodes will offer content across genres, including action and sports.
Even though the Internet offers a lot more creative freedom to makers, as compared to feature films, Ritesh insists that they will be “socially responsible”, and won’t “make anything titillating or sensational”.
He adds, “The idea is to reach out to the audience directly. If we’re associating our name with the series, then we would want the quality to be of the same level that we strive for in films.” Ritesh says that many broadcasters have been speaking to him about making content for TV, because his company “does a lot of edgy stuff that can work for the tube”.
He says, “The kinds of shows we have in mind for the web are specifically made for a target audience, which isn’t glued to TV. We’ve been approached by around three platforms on the web. The cast of our shows will comprise popular film actors. The series will be written and directed by industry professionals, who work with us on our films.”