Even though Kalki Koechlin may not find herself in the same bracket of heroines like Katrina Kaif, Aishwarya Rai Bachchan and likes, still, there is no denying the fact that the spunk that she brings to her character is something that's totally unmatched and unparalleled. It is the very Kalki Koechlin who has been featured in the latest campaign for the launch of renowned designer Ritu Kumar's 'Autumn Winter 2016' and 'Label Basics' collections. The said campaign was shot in Bandra by the renowned photographer Bikramjit Bose and videographer Christina MacGillivray.
Speaking about the collection, Amrish Kumar (CEO-Ritu Kumar) said that they were extremely excited to have Kalki on board as part of their 'Autumn Winter 16' campaigns. He added that the essence of the collection was in portraying vintage glamour in a contemporary way and that they wanted to immerse themselves in the wearer's lifestyle, which was a mix of music festival, day time chic and evening soirees.