“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Bey. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
And while the entire campaign titled Beyoncé as Mrs Carter in H&M is not yet out, we do have this sneak peek photo to satiate our curiosity.
So, what do you think about this collab? Is this a smart move for Beyoncé? Would you rather see a Solange for H&M collab instead? Actually…that’s not a bad idea. Dearest, H&M, can you please make that happen? In the meantime, I’ll stay tuned for more images from Beyoncé as Mrs Carter in H&M.
Photo Credits: H&M
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