Target Canada To Launch First Three Stores in Toronto

This article was last updated on April 16, 2022

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The much-awaited launch of a gigantic U.S. discount outlet, Target, will now be allowing Canadians to purchase items from the famed bull’s-eye brand’s wares without having to cross the borders, even though the savings offered in Canada might not be as competitive as, from across the border, in the U.S.

The retail giant inaugurated its first three stores on Tuesday in three communities west of Toronto, claiming that Canadian customers shall expect to see a considerate difference in pricing in comparison to the items carried in its U.S. stores, since the company is primarily focused on being “competitively priced” with retailers in Canada. A spokesperson for Target Canada, Lisa Gibson, stated on Tuesday that she is unaware of how exactly will items play out on shelves of the newly launched Ontario stores in Guelph, Fergus and Milton, along with dozens of other locations across the country that the company is anticipated to overtake from Zellers stores. Gibson explained that technically pricing relies on multiple factors, so it’s not easy to provide a case-by-case examples or even narrow it down to categories of products more likely to warrant higher prices.

Gibson elucidated that “in certain cases, the prices will actually be completely on par with U.S. prices and in some cases there might be some differences, but … our overall goal is to make sure we’re competitive with the marketplace.” In addition, she claimed that the company is planning to bring a five per cent reward program from the U.S. Brian Yarbrough, so the popular shall manage to slightly undercut competitors on some items simply because none in Canada can rival its buying power.